Evolving the Driving Experience

The way we interact with our cars is evolving. One major development in this space is the emergence of on-deck apps in connected cars. These apps offer drivers access to a range of services and entertainment options, right from the dashboard of their vehicle.

One popular example of an on-deck app is Spotify, which allows drivers to stream their favorite music and podcasts while on the go. Other apps may offer navigation, weather updates, or even remote vehicle control. The possibilities are endless, and as the technology becomes more sophisticated, the number of available apps is sure to grow.

So, how do these apps end up on your car's dashboard? It's a complex process that involves collaboration between automakers, software developers, and platform providers. Essentially, the app must be compatible with the electronic architecture of the vehicle, and the automaker must approve it for use.

One company leading the charge in this area is General Motors (GM). The automaker has launched its own platform, called GM Dev Client, which allows developers to test their apps in a simulated vehicle environment. This can help to streamline the approval process and ensure that apps are safe and reliable for use on the road.

Overall, the rise of on-deck apps in connected cars represents an exciting new frontier for the automotive industry. As more drivers demand seamless integration of technology into their vehicles, we can expect to see a continued focus on innovation in this space. Whether you're streaming music or controlling your car's climate settings, on-deck apps are poised to transform the driving experience for years to come.

About the Author

Curt Doty is CMO of AutoVault™. Having propelled two entertainment marketing agencies to 8 figure growth and worked with over 50 Fortune 500 companies, Curt has a proven track record. A former NBC Universal creative executive, Curt is an award-winning brander and marketer. His sweet spot of innovation has been uniting the worlds of design, content and technology and has launched over 20 mobile apps and steered R&D projects with Apple, Microsoft and Toshiba. His TV and Film work includes all the movie studios and dozens of TV networks. His content marketing and digital storytelling includes GM, US Army, Abbott, Dell, and Viacom.

AutoVault™ is a One-Stop Shop that simplifies the management and storage of car and driver information in a cloud-based digital vault. Using advanced cross-device cloud sync, AutoVault™conveniently manages activities of all the vehicles and drivers in your family. The service uses JourneyIQ™ for trip management, biometrics for user identity, conversational discovery, VOL™ for electric car energy oversight and so much more.

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